The owners of Drift, a tech start-up, tasked me to create a branding package for launching their new product, a motion bed frame that resembles drifting on ocean waves. The package includes logo variations, icons for mobile app, typography, color palette, business card, and graphic elements. The brand must have a strong focus on the wave aspect of the product with a tropical theme. For this project, I recommended a bold and daring approach so Drift can stand out as an exciting newcomer in the sleep tech space. The final result is a highly customized and unique brand package that is surely to make a splash.