MAC, creator and founder of the YouTube channel Kids in the Hive, tasked me to create a custom branding package that included identity, categories, color palette, and a collection of illustrations. The final result is a dynamic branding system with bright colors and fun illustrations.
To enhance the videos and as an important part of the branding system, I created an extensive collection of characters based on the children in the videos doing different activities. The hand-drawn style of these illustrations was intentional and a way to encourage others to draw and create on their own.
Back to Top