MOSH mooncake is an Instagram based Chinese bakery brand I started in 2015. The vision of the brand is to revive mooncakes, a traditional Chinese pastry through better ingredients and design. The logo was inspired by the traditional Chinese calligraphy stamps, and the wood pattern package was inspired by the wood press used to make mooncakes.
Traditional Chinese stamps that inspired the MOSH logo.
I handmade the mooncakes and packaging to showcase the natural ingredients and intricate design of this traditional Chinese pastry.