MOSH mooncake is an Instagram based Chinese bakery brand I started in 2015. The vision of the brand is to revive a traditional Chinese pastry through better ingredients and design. The logo was inspired by the traditional Chinese calligraphy stamps, and the wood pattern package was inspired by the wood press that was first used to make mooncakes.
Identity/branding, Creative/Art Direction, Social Media, Photography
Traditional Chinese stamps that inspired the MOSH logo.