Muse fusion + Sushi

Branding | Website | Environmental Graphics | Menu Design | Art Direction

We were honored to take on a very special branding project for Muse Fusion + Sushi, the latest creation of the EAAT Restaurant Group. This modern sushi bar is no ordinary establishment – it's a heartwarming tribute to the owner’s daughter, a young model/actress with exceptional talent and drive on her way to stardom. To showcase story of family and female empowerment, we created a unique brand that is authentic and true to the owner's vision and his daughter's inspiring journey.

Beauty, talent, and drive are the inspirations behind this restaurant and project. We created a bold and striking female silhouette as the brand’s logo mark to amplify strength, beauty, and Asian heritage front and center. Then we carefully chose a combination of retro typography and color palette to further tie in the brand's offerings, conveying a sense of fusion and Asian cuisine.

We also designed and built a custom website for the restaurant. You can click through the mobile mockup below to see the final website.

As part of the brand identity package, we also designed the menu suite for Muse including a dine-in menu, a 4-screen digital menu, and a trifold to-go menu.

Environmental design is an essential part of a restaurant brand. After completing the brand identity package, we designed and installed interior graphics to further enhance the dinning experience. Our simple and effective design solutions helped reduce construction cost by over 50%. There are strategically placed logos and hashtags through out the restaurant to provide plenty of Instagram-able moments during the dinning experience.

Since its opening in 2022, Muse has quickly become a beloved neighborhood sushi spot in south Austin, offering affordable and high-quality rools, mouth-watering bubble tea, and a unique dining experience.

Finally, a brand is never complete without a line of merchandise and fun social media graphics. Check out what we created for Muse below, and follow us for more exciting project updates!